Bikiniworld opened in 2010 as Concept Store dedicated to the world of beach fashion. The goal was to establish the first shop specialising in swimwear, clothing and accessories open all year round.

Bikiniworld is the showcase for the shabby chic style concept, ideal for beachwear. The turquoise top, reminiscent of the sea, a light decor, bright and clean lines, large panels and a backlight box with images of David Mare, Vacanze Italiane and Iconique are the distinctive elements of the shop.

In here, it's always summer” is the digital evolution of the Concept Store: the online portal has extended the garment offer and internationalised our project. Today,, is the first Italian e-commerce to offer more than 2000 swimwear models as well as the only one that allows customers to match tops and briefs, prints and colors, sizes and models, combining them freely, according to their own style.