1950: THE MAGIC BEGINS
Our story begins in 1952, on the eve of the bikini revolution that swept the Mediterranean coast. We have always considered style an essential plus: our creations are the perfect synthesis of stylistic experience and intuition in design. This is our strong point.
1960: THE SECRET OF OUR FORMULA
For more than 70 years, at AFS International, we have been creating our swimwear collections reinterpreting the trends of the moment and putting people’s needs and desires at the center of the design. With passion and determination we constantly fuel our growth and face the challenges of the market, engaging in doing what we do best: giving emotions to those who wear our items.
1970: ON THE WAVE OF SUCCESS
The 70s are full of events and profound changes: the cultural revolution deeply marks society, therefore fashion. The sensual Farrah Fawcett appears for the first time on the covers of magazines around the world wearing a swimsuit with high-rise and dizzying neckline: it’s already legend. AFS International immediately grasped the importance of the phenomenon: the collections of those years became a success.
1980: ITALIAN DESIGN NEVER FAILS
In the 80s, the refinement of our Italian design, meeting the rising fashion rich in colors and new fabrics such as jeans and lurex, makes our creations more and more innovative: these are the years in which Made in Italy is experiencing a real boom, consolidating the union between Italy and Fashion.
1990: AN INTERNATIONAL PATH
In the 90s, the supermodel Eva Herzigova poses for the David advertising catalog: the brand thus acquires a largely international scope. AFS International has gone through the times and managed to be always the protagonist of the market: with more than 40 million items sold in more than 60 countries in the world, our offer
2000: THE ADVENTURE CONTINUES
In 2003 a new brand was born: Vacanze Italiane. The young, feminine and fashionable line, has been worn over the years by excellent testimonials such as Youma Diakite, Aída Yéspica and Belen Rodriguez. Since then, the adventure has been renewed every year with the launch of a new collection.
2010: THE FAMILY GROWS
Over the years AFS International has grown with new and exciting projects. In 2012, with the supermodel Joanna Krupa, makes its debut the Iconique beachwear line that complements the offer of swimwear with caftans, dresses and beach cover-ups. In 2016, from the collaboration with Miraclesuit, American company leader in the world of shaping swimwear, was born Miradonna by Miraclesuit with the mission to celebrate all kinds of female beauty.
2022: AFS INTERNATIONAL TODAY
Today AFS International is led by the third generation of the founding family: corporate harmony and family union are the fundamental principles of a reality satisfied by the entrepreneurial successes achieved, but always projected towards new goals. In fact, the group celebrates its 70th anniversary with the addition of the David Lovers and Vitamins by Vacanze Italiane lines to expand the market and reach the youngest target and with the acquisition of the Miradonna brand, becoming its sole owner.